The association found consumers were now 28% more likely to use a travel professional and 31% more likely to book a package.
The main reasons for booking with an agent confirmed the importance of feeling protected and reassured, with half citing the security of a package holiday as why they would book with a travel professional.
This was followed by a desire for up-to-date advice from an agent, which appealed to 42%. A big proportion, 48%, wanted to trust travel companies to look after them.
