Speaking during TTG’s latest Agent Matters panel, Dixon said: “I think they’ve [Abta] represented the tour operator position right now very well but not the travel agent position.”
He revealed he had removed Abta’s logo from Holidaysplease marketing material for a new campaign launching this week as “I thought it’s not going to help me produce new business”.
“I think the reassurance of what Holdaysplease stands for is more relevant to our existing, and possible new customers, than the slightly tarnished image of Abta right now.”
