Royal Caribbean Group details tech advancements
09 Sep 2020by Jennifer Morris
Royal Caribbean Group has revealed more detail on the tech advancements onboard its ships - aiding safety and hygiene.
At the forefront of this will be the group’s existing digital innovations "designed to eliminate what have typically been considered primary pain points of travel" - queues, crowds and paper.
This year, the group released a reimagined safety drill that was in development for more than a year. The new approach, Muster 2.0, encourages higher levels of safety and health by reframing a process originally designed for large groups into a faster, more personal approach.
At the core of Muster 2.0 is the cruise company’s mobile app, first introduced in 2017 and now available on many Royal Caribbean International, Celebrity Cruises and Azamara ships. Initially developed for guests to make the most of their holiday, the app’s capabilities can integrate today’s new health and safety practices, such as physical distancing and minimising common touchpoints.
A number of features and capabilities currently within the app – released in different combinations across the cruise company’s 63-ship fleet – "are being built on for current times".
As Royal Caribbean Group continues to evolve the cruise holiday, additional advancements will be released, "some of which will make the greatest impact from behind the scenes".
Primary mobile app functionalities
- Muster 2.0
- Scheduled arrival time – staggered arrival times for guests help eliminate crowds by managing the ebb-and-flow in parking lots, drop-off areas and terminals to allow for physical distancing from car to stateroom.
- Expedited boarding – by completing check-in with the app, scanning passport information and uploading a ‘selfie’ security photo, guests can generate a mobile boarding pass and qualify for an expedited boarding process. Debuted in 2018, the innovative, digital experience minimises check-in and security lines at ports, allowing guests to get on board seamlessly and safely in minutes.
- Digital key – guests can unlock staterooms with their smartphones by downloading a digital key, available in just a few taps for select ships and staterooms.
- Stateroom automation – using their smartphone, guests have the ability to control elements inside their stateroom, such as the TV, lighting, window shades and temperature, limiting touchpoints while achieving higher levels of stateroom customisation.
- Onboard account – guests can view onboard charges and credits in real time from anywhere on the ship without waiting in line or on hold.
- Daily planning – onboard activities, entertainment shows, dining and shore excursions are viewable and open for reservations all through the guest mobile app.