Heathrow airport has commissioned its own unique Pride flag to mark the movement’s arrival in London this weekend.
Some 6,000 passengers have “donated their kisses”, imprints of which have been used to recreate Pride’s iconic rainbow motif.
The flag is now flying above Terminal 2, and will remain in place until the end of July.
Heathrow unveiled the flag as part of a week-long celebration of Pride, with the airport expecting to welcome a 5% spike in passengers travelling to the capital for the event.
Its “kissing art” flag, created with kisses rather than brush strokes, features contributions by travellers from around the world.
The first kisses were added on July 1 when the flag canvas was placed in departures.
Passengers were provided with a choice of red, orange, yellow, green, blue or purple lipstick to make their mark.
The final kisses were added by staff from across the airport, its control tower, fire station and the British Airways crew centre, before being flown over Terminal 2.
Heathrow’s Pride takeover has also seen its logo get a rainbow makeover, as well as the airport’s information screens.
Carol Hui, chief of staff, said: ”We’ve been getting into the spirit of Pride right across the airport to show our support for London and the rest of the UK, where diversity and equality are so strongly celebrated and equally valued across our employees and passengers alike.
“Many of the LGBT+ community travel into London to celebrate this incredible festival so we wanted to give them a warm welcome by, quite literally, flying the flag for Pride.”
Heathrow’s internal Proud Network has led the celebrations and will take part in the parade on Saturday (July 7).