Shearings Leisure Group has appointed Neil Hardy digital director.
In the newly created role, Hardy will be tasked with growing Shearings’ digital offering across all its brands, working with their respective marketing and e-commerce teams to drive improvement.
He will take up the role on April 30.
Hardy has previously held leadership roles with Tui, Page & Moy, Co-operative Travel and most recently, icelolly.com.
Richard Calvert, Shearings chief executive, said: “I am delighted to have someone of Neil’s experience and track record joining us.
“Our group has a diverse set of specialist brands and our focus on digital growth for each of these is core to our strategy.
“Neil will work closely with our e-commerce and marketing teams in accelerating the already impressive progress that has been made in this area over the last 12 months”
Hardy added: “The group has seen some impressive growth recently in the digital area, and I look forward to working with colleagues to accelerate the digital strategy on a fantastic range of specialist brands.”
It comes after Shearings Holidays recently launched its 2018 family holidays brochure.