A host of industry leaders will discuss the key Covid-19 issues facing the UK outbound market - and consider when and where recovery is most likely to come - on the opening morning of TTG’s Digital Destinations Festival next week.
The week-long-festival, starting Monday (11 May) in association with WTM London, will kick off with a wide-ranging discussion around the UK travel market, which destinations will be among the first to welcome travellers back, and various other Covid-19 impacts – as well as when the recovery may come.
From 10.30am on Monday, TTG will stage a morning of virtual seminar sessions discussing how, when and where the UK travel market is likely to recover from the worst of the coronavirus crisis.
It will also explore how destinations and travel providers can best prepare to adapt to new consumer demands and emerging opportunities once the outbreak of Covid-19 starts to recede.
ForwardKeys insights expert Juan Gomez will open the seminar with an exclusive look at the travel analytics specialist’s outbound market forecast, with a focus on emerging search trends from aviation.
Tracey Poggio, chair of the Association of National Tourist Offices and Representatives (Antor), and Derek Moore, deputy chair of the Association of Independent Tour Operators (Aito), will then explore "the road to recovery" looking at where Britons may begin travelling first, and what behavioural changes among consumers the industry may have to adapt to.
Finally, a panel featuring Der Touristik UK chief executive Derek Jones; Advantage Travel Partnership chief executive Julia Lo Bue-Said; and Gold Medal and Travel 2 managing director Lisa McAuley, will discuss green shoots and new opportunities, looking ahead to late 2020 and 2021 and how travel firms can best prepare to take advantage of the opportunities set to arise when the recovery comes.
You can view the full agenda for the TTG Digital Destinations Festival 2020 virtual seminar here, while registration to attend is now open here.