Byway, which specialises in sustainable multi-stop itineraries in the UK, France and Italy, launched during lockdown.
It uses dynamic packaging technology to allow customers to build their own trips, with support during the holiday via WhatsApp.
Founder Cat Jones said a successful first year, in which she had organised “hundreds” of holidays, meant she was now seeking retail partners.
“We are having initial conversations,” she said. “Our mission and values are really important to us, so when we are speaking to them, we are understanding their values and ethos.”
Jones said it would be “a few months” before any distribution deals were signed.
