Cruise line shopping provider Starboard Cruise Services has appointed Stacy Shaw as boss of its new luxury division.
Shaw, who most recently worked for Virgin Voyages, takes up the role of vice-president of the luxury division and retail experience development at Starboard.
In her new position, Shaw will have responsibility for Starboard’s portfolio of luxury cruise line brands and lead new business development initiatives.
Starboard operates shops for eight cruise lines including Celebrity Cruises, Crystal Cruises and Silversea.
Lisa Bauer, Starboard’s president and chief executive, said: “As part of LVMH, Starboard is uniquely positioned to provide the exclusive collaborations and experiences that luxury partners expect.
“The new division is a natural expansion that builds on the core competencies we are already renowned for in the luxury sector.
“We look forward to joining the expertise of our many luxury retail partners and our own internal merchandising team with Stacy’s experience within the cruise industry’s most innovative and disruptive brands.”
Shaw left Virgin Voyages, where she was vice-president of sales and business development, in August.
Before joining Virgin Voyages, Shaw had spent 11 years with Royal Caribbean Cruises Ltd where she held a variety of leadership roles.
Shaw said: “Bringing together the staggering portfolio of prestigious LVMH maisons and the extraordinary hospitality delivered by our select cruise and resort partners in this segment will create the ultimate luxury travel experiences that can only be delivered through this powerful combination.”