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Campaign Business Media Brand of the Year 2020
Travel Media Awards Trade Publication of the Year 2020 - Print & Online

‘I am optimistic and confident for the future’

Both are convinced their business model will prevail and Irene spelt out the difference between Cook and Hays. “Two-thirds of people who book with us in store have actually engaged with us digitally or via social media first.

 

“If you asked a Thomas Cook employee if they thought the web was their friend, they would say no, because of price differentiation, but Hays staff would say the web is their friend. We have a very different strategy to Thomas Cook. On that basis, I am optimistic and confident for the future.”

 

Irene believes the new staff will do their absolute best to make it work: “Thomas Cook staff are desperate to deliver for us. They said we will pay you back; we will do everything in our power. Many of them were hugging us – and we don’t know them from Adam.”

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
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Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU