Dozens of travel professionals will front Abta’s new Travel with Confidence campaign, which launches on Monday (14 December).
Retail spending growth slowed to just 0.2% in June (Credit: Artur Kraft / Unsplash)
The campaign will encourage holidaymakers to look out for the Abta logo and will emphasise the support and expertise offered by members.
One aspect of the campaign will be a series of 30-second radio adverts across Capital and Heart stations reinforcing the value of the protection that come with booking a package holiday.
The ads will debut on Monday, but will ramp up from Christmas Day (25 December) ahead of the typical peaks selling window over the new year.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
