Tui's new accommodation-only platform coming to UK in 'next 12 months'

The platform, which has been launched in Sweden, is part of Tui’s attempt to “broaden its offer” beyond traditional package holidays and attract more new clients. This also includes dynamic packaging, as well as selling events and activities through Tui’s Musement platform, which was set up three years ago.

During the launch event on Friday (20 January) in Stockholm, Tui’s chief executive Sebastian Ebel insisted that the package market remained its “core” and new developments such as the accommodation-only service created “no risk” to its ability to sell more package holidays.

Ebel added: “We have a very clear path of growth. We want to be selling more products to existing customers and also getting new customers. It’s about having a broader customer base.”