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UNWTO reimagines tourism journey from home to destination

Economy
James Chapple
29 May 2020

The UN World Tourism Organisation (UNWTO) has issued new guidelines reimagining the passenger journey from home to destination to restore "safe, seamless travel" and help the global tourism sector "emerge stronger and more sustainably" from the coronavirus pandemic

 

Travel within Europe will recover to 80% of 2019 levels this year, it is predicted (Credit: Francesca Tirico/Unsplash)

The UNWTO guidelines draw on the cross-sector expertise of the Global Tourism Crisis Committee and are designed to support governments and the private sector in their efforts to rebuild tourism economies following the "unparalleled" coronavirus crisis.


According to the UNWTO, international tourist arrivals could fall by 60% to 80% in the wake of the pandemic, risking more than 100 million jobs and more than a trillion US dollars in lost exports.


The organisation has also strengthened its partnership with Google "to embrace innovation and the digital transformation of global tourism".