We usually go back to the same person or salon every time; we know them by name, and we trust them to do a good job. It is a personal relationship.
A haircut is also a time when we talk openly about where we are going on holiday – but when it comes to actually booking a holiday, why do many people not have the same personal relationship with a travel agent?
Only 50% of respondents to a poll I conducted earlier this year said they book their holiday with the same agent each time; 33% said they book online (direct), while 17% said they book their own holidays.
