Rwanda is regularly featured in the ‘must visit’ destinations of most major travel and lifestyle publications. I have always wanted to visit Rwanda - and I want to do so even more now.
Often the best marketing campaigns are controversial and shocking and that is exactly what Rwanda Tourism has achieved. Even before a ball is kicked with their logo emblazoned on the Arsenal FC shirt, they have already generated press coverage around the world.
The controversy surrounds a three-year £30 million sponsorship of one of the most high profile and wealthiest teams in the world - a global football brand with a new manager for the upcoming season.
