Silversea ramps up trade support with new-look platform

The ultra-luxury cruise line has revamped its agency platform, renaming it as Marketing Central, and has enhanced the online suite of marketing resources and sales tools.

Silversea said Marketing Central now “provides a convenient, one-stop shop for all marketing needs” making marketing assets, latest incentives and fares easily available to travel advisors, with web pages now optimised for faster loading times.

Customisable agent materials include single and multi-voyage flyers to highlight up to 10 Silversea itineraries; web banners to help boost digital traffic; promotional flyers that can be personalised with the agency’s logo, contact information and a call to action; and invitations for the travel advisor’s own Silversea-branded event.