In a hotly anticipated announcement, we reveal the five shortlisted travel agencies in the running to win a £20k store makeover with Royal Caribbean
We’ve teamed up with Royal Caribbean to offer one lucky travel agency a £20,000 makeover for its store. In order to win the competition, a total of eighteen travel agents have submitted designs for an “extraordinary” high-street store that showcases creativity and inspiration from Royal Caribbean ships. In the mix were videos, collages, sketches and computer-generated designs that encompassed everything from cupcake bars and carousels to zip-lines and climbing walls.
Then, we got together with the Royal Caribbean team to review all the entries and score them based on quality, creativity, effort and innovation. After careful deliberation, we agreed on five finalists, who will visit the TTG offices on September 7 for an interview to compete for the £20,000. The five shortlisted agencies will also come to the TTG Travel Awards at London’s Lyceum Theatre on September 18, where the winner and two runners-up will be announced.
So, without further ado, we present to you our five Royal Makeover finalists:
Emma McHugh has chosen to design a store with Harmony of the Seas’ Ultimate Abyss as a show-stopping and enticing entrance. Inside, she imagines five zones. Among these is a leafy Central Park zone doubling up as a waiting area, a thrill-seekers zone complete with RipCord and FlowRider mock-ups and a gourmet zone hosting a bionic bar and cupcake cupboard. To present her ideas, Emma coupled together sketches and a descriptive video.
Designed for epicureans, Diane Coleman’s “extraordinary store” resembles an onboard restaurant serving food inspired by Royal Caribbean cuisine such as pizza, sushi, ice-cream and cupcakes – all to be supplied by local chefs and bakers. Youngest team member Amelia has requested a trampoline park at the back of the store, and will design large, sea-themed wall murals to put up in the agency. Diane’s entry was in the form of a giant collage, showing the history of Tickets Travel, which was established in 1981, how it is now, and how it wants to be.
To fully envisage her “extraordinary store”, Joanne Farrell has created a shoebox model. It encompasses a beach entrance complete with sun loungers, palm trees and virtual reality glasses to help clients visualise their holidays. The model also houses a Ben & Jerry’s ice-cream bike, video wall and two-year-old resident Shih Tzu, Oscar. For families, Joanne thought up a Royal Caribbean play ship, dressing-up box and iPads with computer games. Plus, all sales would be made from stylish desks depicting wave formations.
For her “extraordinary” model, Vanessa Good has sketched a two-tier store with decking-style floors, a spiral staircase and striking ship-port mural. Even more standout features include a giant LED TV screen for promo videos and underwater footage, a brightly coloured storefront to attract customers, a real-life fish pool for families to admire, a climbing wall to entertain children and space for a live band to perform during events.
By asking customers’ children to help design an “extraordinary store”, Carol Kirkham has put forward a myriad of features in her mini shoebox store. A Royal Promenade sees customers greeted by Shrek and Princess Fiona before choosing from the cupcake cupboard and browsing brochures. The promenade also features a carousel, the Ultimate Abyss, a zip-wire whizzing across the store and a Royal Caribbean shop with interactive screens showing its fleet. Pairing this with a video entry really brought the model to life.
See more photos of the judging and entries HERE.