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Atlantic Travel Worldchoice

Atlantic Travel Worldchoice

Letterkenny, Ireland

Emma McHugh has chosen to design a store with Harmony of the Seas’ Ultimate Abyss as a show-stopping and enticing entrance. Inside, she imagines five zones. Among these is a leafy Central Park zone doubling up as a waiting area, a thrill-seekers zone complete with RipCord and FlowRider mock-ups and a gourmet zone hosting a bionic bar and cupcake cupboard. To present her ideas, Emma coupled together sketches and a descriptive video.

Tickets Travel

Tickets Travel

Bexley, London

Designed for epicureans, Diane Coleman’s “extraordinary store” resembles an onboard restaurant serving food inspired by Royal Caribbean cuisine such as pizza, sushi, ice-cream and cupcakes – all to be supplied by local chefs and bakers. Youngest team member Amelia has requested a trampoline park at the back of the store, and will design large, sea-themed wall murals to put up in the agency. Diane’s entry was in the form of a giant collage, showing the history of Tickets Travel, which was established in 1981, how it is now, and how it wants to be.

Holidaze

Holidaze

Bournemouth, Dorset

To fully envisage her “extraordinary store”, Joanne Farrell has created a shoebox model. It encompasses a beach entrance complete with sun loungers, palm trees and virtual reality glasses to help clients visualise their holidays. The model also houses a Ben & Jerry’s ice-cream bike, video wall and two-year-old resident Shih Tzu, Oscar. For families, Joanne thought up a Royal Caribbean play ship, dressing-up box and iPads with computer games. Plus, all sales would be made from stylish desks depicting wave formations.

The Good Travel Company

The Good Travel Company

Ayr, Scotland

For her “extraordinary” model, Vanessa Good has sketched a two-tier store with decking-style floors, a spiral staircase and striking ship-port mural. Even more standout features include a giant LED TV screen for promo videos and underwater footage, a brightly coloured storefront to attract customers, a real-life fish pool for families to admire, a climbing wall to entertain children and space for a live band to perform during events.

Kirkham Travel

Kirkham Travel

Preston, Lancashire

By asking customers’ children to help design an “extraordinary store”, Carol Kirkham has put forward a myriad of features in her mini shoebox store. A Royal Promenade sees customers greeted by Shrek and Princess Fiona before choosing from the cupcake cupboard and browsing brochures. The promenade also features a carousel, the Ultimate Abyss, a zip-wire whizzing across the store and a Royal Caribbean shop with interactive screens showing its fleet. Pairing this with a video entry really brought the model to life.

See more photos of the judging and entries HERE.

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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