How to enter the competition

Put your creative thinking caps on to make a visual representation of how you’d design your own extraordinary store. It could be a sketch, created in a shoebox, built using lego, or even made using matchsticks – the more unusual the material the better. Maybe your children, nieces and nephews would like to make the model? The extraordinary store designs don’t need to be achievable within £20,000 or even technically feasible, but we're looking for creative flair and wow-factor concepts. Think mezzanine levels, nautical murals, themed seating areas, snazzy tech equipment or even food stalls to entice new customers. Have fun with it! We’ll be scoring your models on presentation quality, content and your written discussion. You could look at Royal Caribbean ships for inspiration.

When your extraordinary store design is complete, post it to us at TTG Media, Friars House, 160 Blackfriars Road, London SE1 8EZ. If your design is 3D but won't travel well, please photograph it against a well-lit white background. If your design is 2D, you can upload an image file on the entry form. All entries must be submitted between June 1 and August 3.

Once agents have submitted their extraordinary store designs, we will shortlist five agencies and invite representatives from each to the TTG offices for a face-to-face interview on September 7. These five agencies will also be invited to the TTG Travel Awards, taking place on September 18 at The Lyceum Theatre and Savoy hotel.

See our extraordinary store designs for inspiration...

We used cutouts from a Royal Caribbean brochure to get creative with a shoebox, created a simple drawing and used a digital representation to show a technology-led design.

Click here to see the full terms and conditions, but most importantly to enter this competition you must:

• work at a standalone high street store, or one that is part of an agency group that has no more than 15 stores in the UK and Republic of Ireland
• seek the permission of your store manager/director/owner to enter the competition and accept the makeover
• have the right to make refurbishment changes to your store
• work at an agency that employs at least one Club Royal Member

Feeling inspired? Meet these requirements? Enter the competition

Talk about the Royal Caribbean Royal Makeover on social media using #TTGRoyalMakeover

_{Read the competition terms and conditions for more information. See TTG terms and conditions.}

Atlantic Travel Worldchoice

Letterkenny, Ireland

Emma McHugh has chosen to design a store with Harmony of the Seas’ Ultimate Abyss as a show-stopping and enticing entrance. Inside, she imagines five zones. Among these is a leafy Central Park zone doubling up as a waiting area, a thrill-seekers zone complete with RipCord and FlowRider mock-ups and a gourmet zone hosting a bionic bar and cupcake cupboard. To present her ideas, Emma coupled together sketches and a descriptive video.

Tickets Travel

Bexley, London

Designed for epicureans, Diane Coleman’s “extraordinary store” resembles an onboard restaurant serving food inspired by Royal Caribbean cuisine such as pizza, sushi, ice-cream and cupcakes – all to be supplied by local chefs and bakers. Youngest team member Amelia has requested a trampoline park at the back of the store, and will design large, sea-themed wall murals to put up in the agency. Diane’s entry was in the form of a giant collage, showing the history of Tickets Travel, which was established in 1981, how it is now, and how it wants to be.

Holidaze

Bournemouth, Dorset

To fully envisage her “extraordinary store”, Joanne Farrell has created a shoebox model. It encompasses a beach entrance complete with sun loungers, palm trees and virtual reality glasses to help clients visualise their holidays. The model also houses a Ben & Jerry’s ice-cream bike, video wall and two-year-old resident Shih Tzu, Oscar. For families, Joanne thought up a Royal Caribbean play ship, dressing-up box and iPads with computer games. Plus, all sales would be made from stylish desks depicting wave formations.

The Good Travel Company

Ayr, Scotland

For her “extraordinary” model, Vanessa Good has sketched a two-tier store with decking-style floors, a spiral staircase and striking ship-port mural. Even more standout features include a giant LED TV screen for promo videos and underwater footage, a brightly coloured storefront to attract customers, a real-life fish pool for families to admire, a climbing wall to entertain children and space for a live band to perform during events.

Kirkham Travel

Preston, Lancashire

By asking customers’ children to help design an “extraordinary store”, Carol Kirkham has put forward a myriad of features in her mini shoebox store. A Royal Promenade sees customers greeted by Shrek and Princess Fiona before choosing from the cupcake cupboard and browsing brochures. The promenade also features a carousel, the Ultimate Abyss, a zip-wire whizzing across the store and a Royal Caribbean shop with interactive screens showing its fleet. Pairing this with a video entry really brought the model to life.

See more photos of the judging and entries HERE.