The Malta Tourism Authority has launched a one-stop-shop for learning the Mediterranean archipelago’s key selling points.
The new website – malta-training.com – currently hosts five training programmes aimed at educating agents on selling to the destination’s key markets: families, LGBT+, under 30s and city breakers.
There’s also a course offering an introduction to Malta available and a diving course in the pipeline.
Agents will be able to access an extensive asset library featuring images, videos and presentations, a forum for questions, a news section and a webinar facility – all designed to help promote Malta’s 7,000-year history, gastronomic delights, adventure activities and bucket-list sites.
Covering the archipelago’s history and culture, gastronomy scene and essential information to secure bookings in seven sections, this course will provide agents with confidence to sell Malta all year round.
Course highlight: Access to a dynamic events calendar, which showcases the top annual events across the islands.
Valletta, Mdina, The Three Cities and Victoria are a few of Malta’s cities perfectly suited to short, urban breaks. The course advises on where to stay, the top events to attend and main attractions in each island city.
Course highlight: An interactive map that helps agents discover where to wine and dine in Malta’s capital city, Valletta.
This course will help agents keep all members of the family happy during their holiday. It suggests entertainment options travellers of all ages will enjoy, such as the best beaches and family-friendly adventure activities.
Course highlight: Recommended itineraries incorporating Malta’s most family-friendly attractions.
From hipster hangouts to fun-filled festivals and adrenaline-packed adventures, this course covers all that appeals to younger travellers, including accommodation and flight packages to suite smaller budgets.
Course highlight: Insight into suggested sites for young adults to add to their ever-growing bucket lists.
This course is designed to explain how Malta has ranked first on the ILGA-Europe Rainbow Index for four consecutive years and why LGBT+ travellers visiting Malta are guaranteed to feel safe and have the freedom to relax on their Mediterranean holiday.
Course highlight: An interactive timeline that showcases half a century of change.
To celebrate the launch of these new training programmes and help highlight them within the UK travel trade, the Malta Tourism Authority is giving agents the chance to win a three-night trip to Malta for two, staying at the five-star The Palace Hotel in Sliema from 6-9 December and including flights with Air Malta.