Cook was the first British operator to return to Tunisia after the Sousse terror attack, and its failure will leave a €70 million hole in the country’s tourism industry, according to Wahida Jaiet, UK and Ireland director of the Tunisia National Tourist Office.
Cook customers comprised around 100,000 of Tunisia’s 180,000 UK guests so far this year, and Jaiet said hopes of reaching 300,000 in 2020 had now “fallen apart”.