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Travel 'missing a trick' by under-serving disabled clients

Accessibility
Jennifer Morris
17 February 2020

Today’s disabled youth will not accept being treated differently to others by travel companies.

That was the message of Ruth Owen OBE, chief executive of disabled children’s charity Whizz-Kidz, speaking to travel leaders at the first in a series of diversity and inclusion-focused breakfasts by TTG.

The campaigner kicked off by insisting “real accessibility and equality” of attitudes was still a long way off.

“Wheelchair users are still not proportionately reflected in advertising,” Owen – a wheelchair user herself – said.

“Images on the glossy [travel] brochures still reflect a healthy, smiling, nuclear family, usually white, overwhelmingly young, but never, ever with a wheelchair.