That was the message of Ruth Owen OBE, chief executive of disabled children’s charity Whizz-Kidz, speaking to travel leaders at the first in a series of diversity and inclusion-focused breakfasts by TTG.
The campaigner kicked off by insisting “real accessibility and equality” of attitudes was still a long way off.
“Wheelchair users are still not proportionately reflected in advertising,” Owen – a wheelchair user herself – said.
“Images on the glossy [travel] brochures still reflect a healthy, smiling, nuclear family, usually white, overwhelmingly young, but never, ever with a wheelchair.