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London's hotel boom leads the way in Europe

Luxury
April Hutchinson
28 July 2016

Plans have been revealed for the hotel at Admiralty Arch, a new project in London which is now said to have 12 hospitality brands in the running to manage it.

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The Grade-I listed building is being restored by Prime Investors Capital, which has been awarded a 250-year lease on it by the Government. The company plans to develop a 100-room hotel, spa, residences and private members’ club on the site, but is yet to reveal the management company.

Rafael Serrano, founder of PIC, said that the partner selected to manage the hotel would not necessarily be a large luxury brand, but that they would have to bring “supporting infrastructure and distribution”.