Travelsphere unveils brand repositioning

Travelsphere is aiming to double its trade sales over the next 18 months after unveiling a major brand repositioning.

A new logo, strapline, revamped website and brochure design were among changes revealed by the escorted touring specialist to agents and staff this week.

It follows Travelsphere’s acquisition by G Adventures (alongside sister brand Just You) in December, in the wake of All Leisure Holidays Group’s (ALG) collapse.

Alastair Campbell, who joined as managing director in March, said he believed the overhaul would see the operator become “more prominent than ever” in the eyes of agents and help the firm “regain its prevalent place” in the touring market.

A key change includes the adoption of a new strapline: “Holiday of a lifetime, every time”, while a number of customer pledges have also been revealed across all tours in its new Europe & Worldwide brochure, such as the scrapping of credit card fees, guaranteed departures and a Guaranteed Price Match (to refund the difference and give £100 credit if a customer finds an identical tour with a different operator), as well as a Guaranteed Price Promise reimbursing the difference for early bookers if the price of their tour later changes.

Campbell, who has held senior roles at The Travel Corporation brands Contiki Holidays and Busabout Europe during his career, explained to TTG how Travelsphere used agents’ views to help craft its new look and feel.

“Those guarantees were areas that we noticed came up a lot when talking to agents and are clearly very important. They’re something that we’re really committed to as our absolute focus is growing our trade business,” he said.