The association has become a signatory of the Global Tourism Plastics Initiative, which is led by the United Nations Environment Programme and World Tourism Organization – in collaboration with the Ellen MacArthur Foundation.
Its aim is to unite the travel and tourism sector to address the root causes of plastic pollution, bringing together businesses and governments to take "concerted action".
Abta is a member of the advisory committee behind the initiative, and contributed to its co-creation. As a signatory, the association has pledged to help eliminate, innovate and "circulate" plastics – which involves reusing, recovering and regenerating them.