The operator has worked with international wildlife charity Born Free over the past year to develop a new animal welfare strategy, which it launched on Thursday (8 August).
In it, it pledges not to promote the captivity of wild animal and to discourage its hotel partners from doing so.
The move comes after Virgin Holidays last month pledged to stop selling captive whale and dolphin attractions.
Leading by example, BA Holidays on Thursday removed all attractions where captive wild animals are the focus from ba.com.
