Tui said the changes were as a result of it having become much "more international and digital" and having "transformed from a classical tour operator to an integrated tourism group".
As the group’s national organisations have migrated from local brands to the global Tui master brand, Tui’s own hotels and hotel brands now account for 60% of the group’s operating result.
The group’s tour operators around the world will be pooled as markets and airlines and managed by executive board member David Burling.