Tui said the changes were as a result of it having become much "more international and digital" and having "transformed from a classical tour operator to an integrated tourism group".

As the group’s national organisations have migrated from local brands to the global Tui master brand, Tui’s own hotels and hotel brands now account for 60% of the group’s operating result.

The group’s tour operators around the world will be pooled as markets and airlines and managed by executive board member David Burling.

Alongside his existing responsibilities for the northern region (UK & Ireland, Nordics, Canada and Russia), Burling additionally assumes responsibility for central region (Tui Deutschland, Austria, Switzerland and Poland).

A second reporting line to markets and airlines will be created for the western region (France, Belgium, the Netherlands), which is part of chief executive Fritz Joussen’s responsibilities.

The aim is that by pooling responsibility for all markets and their airlines under one roof, cooperation between Tui’s national organisations will be “further reinforced”.

“The goal is to leverage more synergies in distribution, marketing and market innovation and increase the pace of transferring successful models from a local to a global level to benefit the subsidiaries,” said Tui.

Meanwhile, Sebastian Ebel will assume responsibility for the group’s products and holiday experiences, clustered in hotels and resorts, cruises and destination experiences.

Ebel will not only be in charge of the group’s own hotel brands Tui Blue, Riu, Robinson and TuiI Magic Life, but also manage the Tui Sensimar, Tui Sensatori and Tui Family Life brands.

His responsibilities will also now include global hotel purchasing activities.

This is intended to further strengthen the group’s ambitious development plans in its growing hotel segment.

Tui Tours, pooling the group’s growing round trip portfolio, will now also transfer to form part of Sebastian Ebel’s set of responsibilities.

The subsidiaries Tui Cruises and Hapag-Lloyd Cruises will remain part of his responsibilities.

Kenton Jarvis will assume the role of chief executive aviation and report to David Burling as member of the group executive committee.

He will additionally become business improvement director markets, focusing on leveraging and implementing the efficiency potential of the national organisations.

Peter Kruger, previously group director investor relations and M&A, will additionally assume responsibility for strategy. In that role, he will also join the Group Executive Committee.

Henrik Homann, previously in charge of strategy and airlines in the group executive committee, will take up new challenges after 23 years of service for the group.

He will leave Tui after the completion of the reorganisation.

Tui group chief executive Fritz Joussen said: “The new organisational structure follows the successful transformation of our group and our business segments.

“The previous organisation of executive board responsibilities was largely based on the structure created after the takeover of the former British Tui Travel by Tui AG at the end of 2014.

“We are now further developing our management structure, forming the basis for Tui to become even more digital, global and agile and deliver continued growth in future.”