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Experience Latin America: Demand for region at all-time high

Operators
Pippa Jacks
23 June 2018

UK demand for Latin America is at an all-time high, with increased airlift, relative stability in the region and reduced media focus on Zika giving the destination a boost this year.

Around 400 Britons are stranded in the country after a government lockdown was imposed

Audley Travel’s head of Latin America, Mark Garrett, told delegates at Experience Latin America in London last week the operator was currently experiencing unprecedented demand for the continent.

“We have 25,000 repeat clients and, this year, 25% of them have organically asked us for Latin America; it’s very high on consumers’ radar,” he said.

Garrett added the increasing popularity of Latin America with backpackers and gap-year travellers, in preference to south-east Asia, was in turn encouraging their parents to visit the region and making it easier to recruit sales consultants who have travelled extensively there.