Fred Olsen Cruise Lines launches head office restructure

Managing director Peter Deer said due to the coronavirus pandemic’s impact on the cruise sector, Fred Olsen needed to “reinvent ourselves to ensure we come out of this stronger, and our operations are run as efficiently as possible”.

“Unfortunately, this does mean that there will be some redundancies as part of this process, because the way in which we will be working will be different,” he said.

Deer added that Fred Olsen, which employees around 220 people at its head office, was seeing “a good number” of guests transferring their holidays to next year, as well as new bookings for 2021, which was evidence “there is confidence and demand for cruise”.

However he explained that in order to capitalise and plan for the future, changes would need to be made.

“In order to evolve we are looking at every aspect of our business, and through the use of technology and streamlined operations expect to make savings of over a third on how we are working currently. It is so important to us that these savings bring efficiency without affecting our renowned guest experience, our relationship with our trade partners and customer service.

“Almost every business will have to evolve following the impact of Covid-19. We are a family-run company, and that is something that is felt across all elements of our business, from our head office in Suffolk to on board our ships. We have got ambitious plans for our future as a company, but in order to realise those ambitions we need to ensure we are operating as efficiently as possible.”