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Help travel 'regenerate' the planet, says business expert

Sustainability
Gary Noakes
10 May 2021

Travel needs to resume as a regenerative industry, both in how it conducts itself and in what it offers customers, a business guru has said.

For Tui Hotels and Resorts, the company is working to reduce hotel emissions as far as possible to zero as early as 2030

Laura Storm of the Regenerators consultancy said the industry needed to make decisions that “revitalise, restore and replenish” destinations and communities in which it worked.

Previous generations, she said, had “reaped fruits without sowing new seeds”. “We need a radical redesign; regenerative leadership is all about custodianship of planet earth.”

Speaking at the International Women in Travel & Tourism Forum, she urged current leaders not to “hire people that remind them a bit of themselves” and said there was still a need to persuade older leaders in travel of the need for change.