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The winner

After careful deliberation, the judging panel chose bd4travel as the winner of the £14,000 cash prize and the chance to work with Hilton to develop the product across Hilton’s portfolio of more than 5,200 properties and 856,000 rooms in 105 countries. Gurmej Bahia said bd4travel’s artificial intelligence product dovetailed well with Hilton’s own strategy. “We’re obsessed about learning more about our customers and providing value, so bd4travel’s focus on personalisation and relevancy sounds really exciting,” he added.

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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