UKinbound chief executive Deirdre Wells said in a Brexit panel session chaired by TTG Media group editor Pippa Jacks, that the GCC region had been identified as an important growth area for UK tourism.
“The GCC is our 15th biggest source market but it’s actually the third biggest in terms of spend,” said Wells. “So we are really excited to be here, to try to make sure that that market continues to grow.”
She added that recent research into GCC travellers’ preferences showed that beautiful landscapes and the opportunity to “have fun” were key for this market.
