Alistair Pritchard, Deloitte’s lead partner, travel and aviation, told Abta’s Delivering Sustainable Travel conference he “absolutely firmly” believed the industry was at a tipping point.
Investors would ask whether they were buying into a business that had a long-term sustainable future, he said.
“Big funds that invest in industries have been talking about ESG (Environmental, Social, and Corporate Governance) because typically, they invest for the long term,” he said. “They worry about long-term devaluation and depreciation. This is relevant to everybody even if you are not part of a big PLC.”
