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Jet2holidays sponsorship of Love Island is a real coup, a canny move that will not only forever tie the brand to one of the most successful reality TV shows ever, but also ensure its primetime spot before the eyes of millions of younger viewers.

 

On paper, it’s a match made in heaven. Jet2holidays could not wish for a show that better serves its target market, and a better vessel to sell a key destination.

 

TV though is a fickle business, with reality TV enjoying perhaps the most fickle audience of them all. Following the success of series three of Love Island, such a partnership will not have come cheap - and it remains to be seen whether the show’s loyal fans will return for another romp.

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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