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Justin Francis: 'We must rebuild tourism so it works for all'

Operators
Justin Francis
7 May 2020

Tourism won’t be one of the industries hardest hit by Covid-19 – it will be the industry hardest hit. And we’re not all in it together.

Francis believes it is vital those providing tourism experiences are given the same platform as others

Look at the headlines; commentary from environmentalists, analysts and company owners like me is important.

But what has been overwhelmingly absent is insight from local residents and small business staff.


I read articles delighting in the reduction of CO2 from flying, something we’ve campaigned on for more than a decade.


Yet I think of my friends in Kenya; the Maasai community is dependent on tourism and cattle. There’s no tourism, and the markets are closed. While we share philosophies, they’re wondering how to feed their families.