More than 9,000 people aged 50 or over filled out an online form in December as the new research by the Centre for Economics and Business Research (CEBR) shows that the average person now spends 17% of their disposable income on holidays.

In addition, the online questionnaire revealed that people’s bucket lists are becoming increasingly adventurous, with 26% wanting to see the Northern lights, 16% eyeing up a luxury cruise with the same proportion considering visiting Australia and New Zealand

Maria Whiteman, managing director of Saga Holidays, said: “The research shows that as customers have wanted to push the boundaries with their travel, the industry has continued to innovate – whether that’s to meet their needs or to inspire travellers to try new and exciting destinations or ways to travel –or to ensure they are fully protected when they do.  

“Saga has been in the industry for 65 years and we have been instrumental in many of these changes, to help the over 50s see the world in style.”