In a trading statement, the brand said customer retention in its cruise division had risen from 69% to 86%, proving the market’s underlying demand from guests “who will benefit from the first round of the vaccine roll-out”.
“Customer demand has also been very resilient, with £140 million of total cruise bookings as at 23 January, representing 68% and 28% of the latest revenue targets for 2021/22 and 2022/23 respectively,” Saga said.
These figures exclude £8 million in cancelled bookings where customers have chosen to receive a voucher rather than re-book a specific cruise.
