The operator will host 400 agents during 2019, and is also looking to expand its educational programme to other parts of the UK to demonstrate Britain’s viability as a short break destination.

It comes after Super Break reported “double-digit sales growth” from the “vast majority” of agent visits last year.

Each trip will showcase the capital’s highlights available through Super Break, and aim to provide agents with all the details they need to sell short breaks to London.

Agents will visit key attractions, hotels, dining options and theatre shows, and enjoy an overnight stay.

Super Break has trips planned for various agency chains, such as Tui and Thomas Cook, as well as consortia and independents.

Gary Gillespie, Super Break head of trade sales, said: “The results of last year’s London educationals programme speak for themselves, with every single agent that took part increasing their sales over the previous year. We are totally committed to building on last year’s success with the doubling of our educational programme for 2019.

“Product knowledge is key to growing sales. It gives agents the confidence to make recommendations to their customers and inspires them to become more proactive in generating business rather than waiting for it to walk through the door.”