Cook has teamed up with Leo Burnett Germany as creative lead and is rolling out the campaign this month across digital, out-of-home, print and radio platforms.

Hello Holiday, says Cook, aims to showcase the happiness experienced when going on holiday using Instagram-style photography as a backdrop and succinct headlines.

Leo Burnett will manage the B2B and B2C campaigns for Thomas Cook Airlines in the UK and Condor in Germany after successfully pitching against three other agencies.

Paul Schwaiger, commercial director sales, Condor and marketing, said: “Leo Burnett’s response to our brief was strong and innovative.

"Their creativity, strategic understanding and agility is really going to help us achieve our vision, so we are looking forward to take-off with an experienced and international partner.”

Andrea Albrecht, Leo Burnett chief executive, added: "We are very happy to have strategically and creatively met the brief set by Thomas Cook Group Airline.

“In the always-changing aviation market, differentiation and stand-out is challenging, and it’s a task that we look forward to embarking on. It’s going to be an exciting journey.”