Matthew Dakin started his career with Thomas Cook as trade relations executive and has since spent 14 years in travel with roles at Jet2.com, lastminute.com and First Choice.

Dakin moves to Cook from A2Btransfers/Hoppago, where he worked as an account manager.

He will be field-based with a national remit to grow trade sales of Thomas Cook Airlines and Condor, reporting to Sharon Confue, head of sales UK for the airlines.

Confue said: “We are committed to our trade partners and Matthew will be working with both new and established partners.

“It’s great to welcome Matthew to our expanding team; he has lots of industry experience and knowledge of the aviation sector to bring to the role.”

Dakin added: “I am tremendously excited by this role, not only because of the huge opportunity to deliver growth for an award-winning airline, but to work within a team that really supports our valued trade partners.

“We have lots of exciting plans for 2019 and beyond and I am delighted to be part of them.”