Marketing and e-commerce director Jamie Queen said the new campaign, entitled Leave It to Us. You’re on Holiday and which launches on December 17 has been designed to highlight the indulgent side of a holiday with the operator.
The campaign will be further backed up by digital advertising boards while Thomas Cook shops will also feature the advertising, backed by value-for-money messaging, commercial messages and campaign headlines.
The adverts aims to remind people of the indulgence they can get up to on holiday, with dedicated taglines including “be a big kid”, “fool around” and “be greedy”.
Queen said: "Leave it to us. You’re on holiday offers us a fantastic opportunity to fully engage with our customers as we look to inspire and excite them.
“We wanted to stand out with a brand-building message, and this campaign does that in a human, real, honest and very different way for a holiday company.”
It’s certainly an amusing advert, but will it pull in the punters?
