General manager UK James Clarke said a new campaign was set to be unveiled in the first three months of next year.
While he remained tight-lipped about the details of the campaign, he admitted Travelzoo would have more presence at events as it sought to work more with the trade.
Clarke said: “For us in the UK, we will engage with a slightly wider B2C marketing strategy that will involve our [trade] partners which we will unveil in Q1 next year.”
He admitted Travelzoo would start attending more trade events as it sought to “treble” its focus on agents.
Clarke said: “The fundamentals of the business will remain the same, and we have a very loyal membership.
“We have a vertical supporting hotels and domestic travel that we are excited about growing. We’re going to spend a lot more effort working with the trade next year.”
