The consortium said its focus on the cruise sector during this period would be intensified with an increase in marketing spend.
There will also be a roll-out of several cruise-related initiatives in a bid to raise further awareness of cruising amongst its members.
Members will be given newly designed cruise point-of-sale materials for their stores which will include specially designed window displays.
E-marketing initiatives will also be rolled out to Members for them to engage with their customers as well as SMS and Online activity to drive consumer to the Group’s Cruise Club Members.
The Group will also repackage cruise product that will be available exclusively to Members, such as South America Adventures and Voyages from Dubai to Singapore with pre and post stays, tailored tours and added-value benefits that include on-board spend and savings.
Si Prentice, group marketing director, said: "We have been working very closely with Clia on our plans for our Cruise Season and they are delighted with the amount of profile we will be giving the industry over the coming weeks.”
The consortium will also be holding a cruise conference in December, entitled “Next Generation Cruising”.
The conference will take place in Birmingham and will be centered on the longer- term prospects of the industry. It will also include a Business
Partner forum, enabling all the group’s cruise partners to meet with members.
Supporting the cruise sector continues to be a key priority for us. The long-term growth prospects remain strong for the sector, and we want to make sure that more of our Members are leveraging the strength that we have as a Group in this sector,” added Prentice.
