Two studies have underlined the value Turkey offers as a destination to UK tourists – both for the price of the package and in-resort costs.
OTA On the Beach found Antalya offered the best value in Europe for those looking to stay in a resort with a high number of Blue Flag beaches, with average prices of £122 per week for a self-catering holiday for two.
The Post Office Travel Money’s annual Travel Costs Barometer report showed Marmaris was the second-cheapest beach resort for nine typical holiday items in a “basket”, ranking only behind Bulgaria’s Sunny Beach for in-resort value.
Post Office Travel Money said UK holidaymakers were benefiting from the pound’s rise against the Turkish lira in the past year, which has cut in-resort costs in Marmaris by 20% to £57 for the basket of items. This compared with £43 in Sunny Beach.
Andrew Brown, from Post Office Travel Money, said: “This may well be the year when it will pay to plan a trip outside the eurozone. There have already been reports of growing demand for Turkey as low-priced packages attract cash-conscious UK holidaymakers.”
Alan Harding, On the Beach’s marketing director, also highlighted Turkey’s growing value for UK holidaymakers, as well as Antalya’s proximity to 194 Blue Flag beaches.
“While Spain has more Blue Flag beaches than any other country overall, Antalya and its surrounding resorts – such as Belek and Side – is home to more Blue Flag beaches than any other single destination and offers phenomenal value in terms of accommodation,” added Harding.
