Utah launches walking-based fam trip incentive

Visit Utah’s Walker Tracker step challenge is calling for agents to use a fitness device or pedometer to track an average of 6,000 steps a day from 4 January to accumulate at least 252,282 steps in time for 14 March.

By registering for the programme, syncing their device with the Visit Utah website or dedicated Walker Tracker app, and achieving the required number of steps, agents will be entered into a draw to win one of multiple places on a fam trip to the US state on a 2021 date yet to be confirmed.

As they hit certain step milestones along the way, agents will receive educational emails and video links to improve their knowledge of Utah’s key tourism sites and help them gain selling tips.

“Our Walker Tracker educational programme is aimed at raising awareness of Utah as a touring destination among agents, because many will be familiar with the ‘Mighty 5’ national parks but we have state parks and unspoiled Alpine landscapes in the north that are just as spectacular,” said Jenni Bridgman, UK trade director for Visit Utah.