The move will end the operator’s long-term partnerships with the likes of SeaWorld and Discovery Cove and makes good on its five-year pledge to halt the sale and promotion of such attractions.
“We have now decided the time is right to discontinue offering attractions featuring close encounters with captive whales and dolphins,” said Virgin Holidays managing director Joe Thompson.
“We will instead focus our efforts on encouraging customers to see these creatures in the wild. We will also continue our efforts to support the development of sanctuaries for whales and dolphins currently in captivity.”
