Virgin Voyages has raised travel agent commission to 16%.
The line promised the new structure was “not a limited-time offer” with its base cruise fare containing no non-commissionable elements – meaning no part of the fare is excluded from potential earnings.
Virgin Voyages said the decision to up commission underscored its “unparalleled commitment” to trade partners, known by the brand as First Mates.
The line will “soft open” its first ship Scarlet Lady in October – after the vessel’s maiden season this summer was postponed due to the Covid-19 pandemic.
Agent support would be “critical” to the company’s success upon resuming operations, it said.
Ahead of Scarlet Lady’s soft launch, agents will also be able to benefit from Virgin Voyages’ “perfect 10” 10% commission bonus – paid on pre-voyage sales such as shore excursions, hotel stays and spa treatments.