In the first half of 2019, Moscow welcomed 11.5 million arrivals, a 32.4% increase year-on-year, with the majority of tourists travelling from China, Germany, France, Italy and Israel.

“We are interested in strengthening the dialogue between the tourism industries in Moscow and Great Britain,” said the organisation’s chairman, Ekaterina Pronicheva.

“That is why it is important for us to participate in such major tourism events as WTM London.”

The committee will present Moscow as a “modern and comfortable metropolis filled with history and culture” at this year’s event.

New visitor highlights include hip hangout DEPO – one of the biggest food halls in Europe – which opened earlier this year; last month’s unveiling of Dream Island theme park; and 10 new river trams to help visitors navigate the city.

The launch of a Wizz Air flight from London to Moscow on 1 October now offers a cheaper travel alternative for Brits, which will appeal to millennial travellers under the age of 34 – a demographic the committee says makes up 63.6% of its arrivals.

“Moscow has made a huge step in the development of transport and public infrastructure, giving tourists the chance to experience the city with the maximum level of comfort,” said Pronicheva.