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Aito members 'forced to think like start-ups again'

Operators
James Chapple
4 December 2021

The pandemic has forced travel leaders to think about their businesses like start-ups all over again, the Aito conference has heard.

Aito members 'forced to think like start-ups again'

Despite, in many members’ cases, decades of travel industry experience, several told the conference how the challenges posed by Covid-19 had made them scrutinise every aspect of their businesses, and even challenge some of their founding principles and philosophies.


Charlie Hopkinson, who placed overlanding specialist Dragoman into dormancy earlier this year, kicked off the discussion at the conference in Leicestershire on Friday (3 December), explaining the key difference now was that some members were having to embrace the start-up mentality in their 50s and 60s.