Sales and marketing manager Erman Housein will remain the domestic operator’s commercial, sales and marketing contact for all its three brands, Butlin’s, Haven and Warner Leisure Hotels, while Louise Tansey will continue in her role as national sales manager and Gemma Wilks as sales executive.

Housein said Davies, who was also head of commercial at Haven, would be “missed on a personal level by the whole team but we know he’ll go on to do fantastic things.”

“We’d like to take this opportunity to reassure the trade that it’s business as usual for the trade sales team here at Bourne Leisure,” he added.

“Agents are an extremely important area of our business model and we continue to drive trade business forward by rewarding their fantastic sales efforts.

“It’s an exciting time for all three brands and we have strong development news, training revamps and incentive campaigns planned throughout next year. We kick start activity on January 2 with a brand new incentive campaign.”