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Cruise sector must champion sustainability efforts to woo customers

Cruise
Tom Parry
3 October 2019

While holiday sales are bouncing back, cruise lines and agents must be able to communicate the positive environmental impacts of the industry to an increasingly sustainability-focused consumer.

Deloitte's travel lead Alistair Pritchard

That was the message from Deloitte’s Alistair Pritchard, assessing areas for growth for those operating – and selling – the sector at Abta’s New Markets in Cruise conference in London this week.


Pritchard, Deloitte’s travel lead, said despite “an incredibly topsy-turvy year” for consumer leisure spending, fuelled by economic and political uncertainty, bookings during the September lates market “had been much stronger”.


This was in comparison to the lull experienced around the UK’s original Brexit date of 31 March, and subsequent extension to 31 October, which he said failed to bring about a significant sales increase.