The first session will take place on Thursday 1 October, from 2.30pm-4pm exploring “steps to true allyship in the workplace”.
It will feature a panel discussion featuring speakers such as Melissa Tilling, Charitable Travel; Rebecca Shapiro, Intrepid Travel; Zack Rubinstein, Expedia and Jamie-Lee Abtar, BAME Women in Travel CIC, hosted by TTG group editor Pippa Jacks, exploring how the concept of allyship can be used to encourage a more diverse industry.
The session will also include allyship training, presented by Women in Travel CIC Alessandra Alonso and Jamie-Lee Abtar, executive director of BAME Women in Travel CIC.
Future masterclasses will then take place on 15 October, examining: Identifying and Removing Barriers to a Talented Bame Pipeline and 29 October, exploring: From Intention to Action: Diverse voices in travel media, marketing and advertising.
Commenting on the decision to launch the masterclasses, Abtar said: “Time and time again brands have been asking us at BAME Women in Travel for the actionable steps that they can take to be more inclusive. The masterclass series is the answer to this.
“They are designed to provide travel brands with the tools, tips and case studies from the industry on how they can: 1. use allyship to drive workforce inclusion, 2. recruit bame talent and 3. attract a more diverse travel audience.
“As we rebuild and reimagine a better travel industry diversity and inclusion should be a priority as consumers want to know that the brands they engage with are being socially and morally responsible.”
Daniel Pearce, CEO, TTG Media, added: “TTG has been leading the way in championing diversity and inclusion in the travel industry and we are thrilled to be partnering with BAME Women in Travel on these important – and necessary – masterclasses, as we look forward to helping create a fairer and more inclusive travel industry for all.”
Tickets for the masterclasses cost £22.15 and include an Allyship Toolkit (valued at £34.99)
