The session is the first in a series run in partnership with TTG Media, designed to help the sector become a more inclusive industry.
It will feature a panel discussion featuring speakers such as:
- Melissa Tilling, Charitable Travel
- Rebecca Shapiro, Intrepid Travel (see her video above explaining why allyship matters)
- Zack Rubinstein, Expedia
- Jamie-Lee Abtar, BAME Women in Travel CIC
It will be hosted by TTG group editor Pippa Jacks, exploring how the concept of allyship can be used to encourage a more diverse industry.
The session will also include allyship training, presented by Women in Travel CIC Alessandra Alonso and Jamie-Lee Abtar, executive director of BAME Women in Travel CIC.
Future masterclasses will then take place on 15 October, examining: Identifying and Removing Barriers to a Talented Bame Pipeline and 29 October, exploring: From Intention to Action: Diverse voices in travel media, marketing and advertising.
“Time and time again brands have been asking us at BAME Women in Travel for the actionable steps that they can take to be more inclusive. The masterclass series is the answer to this,” said Abtar.
“They are designed to provide travel brands with the tools, tips and case studies from the industry on how they can: one, use allyship to drive workforce inclusion, two, recruit bame talent and three, attract a more diverse travel audience.
“As we rebuild and reimagine a better travel industry diversity and inclusion should be a priority as consumers want to know that the brands they engage with are being socially and morally responsible.”
Attendees are invited to make a voluntary contribution to the masterclasses, which will include an Allyship Toolkit (valued at £34.99)
